Founded by Deida Massey, Bixa Beauty is redefining color cosmetics through bold pigments, clean formulations, and a mission to empower. Inspired by the vibrant Bixa plant—also known as the lipstick plant—Bixa offers vegan, GMO- and paraben-free lip products designed to suit every skin tone with unapologetic color and smudge-free wear.
Grounded in the belief that beauty should feel as good as it looks, Bixa blends plant-based luxury with social impact. Every purchase supports educational and entrepreneurial programs for young women in Mwanza, Tanzania, through its partnership with the Uzima Center.
Rooted in both artistry and advocacy, Bixa celebrates beauty as a source of power and purpose. Aligned with Tiabele’s commitment to intentional, inclusive beauty, Bixa brings bold, earth-conscious cosmetics to life for the modern woman who believes that what she wears on her lips should speak to who she is—and what she stands for.
