Founded in 2003 by Olowo-n’djo Tchala and Prairie Rose Hyde, Alaffia is a social enterprise rooted in West Africa, committed to redefining the natural products industry through the values of Beauty, Equality, and Empowerment. The brand offers clean, green skin and hair care products, handcrafted with fair trade ingredients sourced from women's cooperatives in West Africa.
Alaffia's mission extends beyond personal care; it actively invests in community empowerment projects, including education, maternal health, and environmental sustainability, through partnerships with organizations like the Global Alliance for Community Empowerment (GACE). These initiatives aim to alleviate poverty and promote gender equality in the communities that provide the raw materials for Alaffia's products.
By combining traditional African ingredients with a commitment to social responsibility, Alaffia aligns with Tiabele's mission of science-driven, inclusive beauty, making natural care accessible and impactful for all.
